A strong logo can have a huge effect on your brand. Logos are the most readily identifiable brands a company can have; consumers can quickly recognize a brand by their logo and generally associate confidence in logos they can identify. Many global brands are looking to update their logos from time to time so that their brand’s logo looks new. Many brands have things right for the first time and never have to rethink their logo. And often, the logo needs to be changed or modified to keep up with updates and changes in the business or the design world. This is particularly important for firms with continuity and the logo you developed in 1974 is not going to talk to consumers in 2017. And there are other good excuses to take the logo off the shelves and send it a solid one-on-one. If you do, you will find that it is still time for a redesign. The name and branding of your company are vital to the success of your business. A great logo will reflect the business, express essential messages while staying up to date with current design trends. The logo design should highlight the strengths of your organization and represent your core business values. It must be unforgettable and effective. A logo overhaul can sound overwhelming and easy to de-prioritize but making a promise to breathe new life into something that has served for a while and maybe even a long time can pay off dramatically. Today, marketing includes a lot of interactive, multimedia, animated, emotional-evoking tactics, so your logo redesign must be able to translate well between these channels.
So, when you disassemble your original logo design, take some time to make sure that the update is exactly what is wanted. Trying to ask 5 main questions will help you understand whether you should stick to what you have or take a chance and try something different.
Freelance Bazar would suggest you raise some key issue before planning a redesign of the logo—
Has the company been extended or transformed?
You may have recently added a whole line of new items or extended your headquarters or added a range of new personnel to your listing. If your company has grown or modified in some way, it might be time to start changing your logo design as well.
Have you got a new competition?
Those who were at the top of your career, the best of your business, and now, suddenly, you have some serious competition. You may feel intimidated, or you may stand tall and fight for your place. A logo redesign will benefit by showing the current consumers that you are new, up-to-date, and prospective customers that you need to be recognized.
Are you referring to a new audience?
Those who have a solid client base that is loyal and awesome, so you can talk to millennial customers as well. A renovation of the logo design could be exactly what the branding doctor has requested. Play it right and the new branding will help you communicate with a new demographic and maintain your consumer base.
Have the ideals or mission of your brand changed?
It will naturally change as the company expands. When you find that your company’s personality is different from when you first started, your logo should reflect these changes.
Is your logo now dated?
It is an easy and obvious question, but it is worth asking. If the logo was developed in the 1980s, it may be time to reach the new age. Not only is the aesthetic tired, but the style is not consistent with the multitude of modern gadgets that would display the logo on mobile devices, tablets, and the like.
Logo renovation vs. logo rejuvenate: what is the best thing for you?
When you replied yes to one or two of the above questions, it might also be time to update the logo, but there is more than one way to reboot the logo. You may simply update the logo or give it a complete overhaul. Refreshing is less intense. Think about it as a makeover of the logo that blends with the style features that are already in place. Throughout a refreshed logo, the artist can make minor shifts of what is already there by adding messaging, updating colors, or simplifying the overall look and sound. On the other side, a brand overhaul is like drastic cosmetic surgery. This strategy can involve a new message, a new color scheme, or even a new take on the name of the business.
While choosing the path for your redesign, it is important to ask 3 questions, namely:
- What’s wrong with my new logo that does not work?
- Which aspects of the new logo continue to remain?
You might well be able to give your logo a full redesign, but before you fully deconstruct it, remember the existing design features that reflect your company effectively. There may be unique colors, type types, or a capitalization of the business name.
- Does my new logo have a good relationship with my client base?
A big difficulty in redesigning your logo is to disrupt the visual bond your consumers have with your old logo. Take the time to consider how your consumers react to the new identity and discuss the future implications of a radical rebranding.
Method of redesigning the logo.
Since so much of the logo creation process is going to be the same if you are on the first or fifth version of the logo, here are some things to hold in mind when you are specifically working on a redesign: Seek not to explicitly equate the latest logo choices to your old one as a metric of success. Instead, concentrate on how the new logo represents your company or appeals to your clients. The program will reduce unforeseen emotions and whether it is enthusiasm over something different or fear over shifting too much. Make sure to sleep on your new logo ideas before you finish, because you know you are making a move for the right reasons. Any aspect of a logo redesign like going for a new color or a radically different graphic theme, for example, will entail significant improvements to the identity and marketing collateral. If you are not able to rework anything, try retaining some of the components the same!
What to do with the brand-new revamped logo?
To continue the challenge from the old logo to the current one, you are going to have to switch from where you were once to where you are now. It starts by determining if you are going to phase in your new logo over some time or whether you are going to pull off the Band-Aid and launch your new logo on a specified target date and celebrate the day with an official declaration. Anyway, you will need to redesign your logo for both channels and business materials (think: email signature, Twitter handle, Facebook, and LinkedIn, and so on). Please refer to this helpful checklist before beginning a logo upgrade project and congratulations on taking the risk of a new logo! It is a struggle to strike the best balance between old and modern, healthy, and inclusive, too far and not far enough. Brands must find out what to carry on, what to build off, and what to hold back. And change is difficult for people to consider, particularly at first.
